More than a Pretty Picture
We’re all about power here.
There’s power in collaboration, and in the value we deliver. And we empower companies to make better decisions and better manage their global workforce. Just like a utility, we provide our power for you to draw upon and use in your work.
That power is the center of our new brand, and that’s what you see in our new logo — the one at the top of this very newsletter!
Rebranding can serve many purposes. For us, rebranding signifies the end of a transformation, and the beginning of a new chapter. We have a new philosophy and this rebranding is part of its execution. And it’s more than just a logo; it’s also about how we view and talk about the company, not just to our customers, but even to each other.
Moving forward, IQNavigator is focusing on three core elements:
- Technology
- Ecosystem
- Customer experience
We’re working hard to deliver value on all three fronts. What that means is that we’re not just delivering a workforce procurement solution. Instead, we’re delivering an enterprise technology. Rather than just helping one person save money on labor, we’re helping an entire enterprise address total workforce management issues.
A new image popping up everywhere
The last two years have brought many internal milestones to IQNavigator, from the organizational to the technological. We’ve been on a journey, and any journey will have challenges to overcome. That journey continues with this rebranding.
Over the next six months, you’ll start to see our new logo appearing on all the resources and communications you receive from us — everything from invoices to lapel pins. You’ll see us moving from calling ourselves IQNavigator to simply IQN. You’ll even see a brand new website at the beginning of 2016.
But most importantly, you’ll see us continuing to deliver the value you get from our powerful solutions.
Our logo is more than just a pretty picture. It’s a symbol of our commitment to you. We promise to always listen, innovate, and deliver. It’s our commitment to put our full focus on customer needs.
We’ll give you the power to thrive.
Victor Chayet
Vice President, Strategic Marketing
[cta]How can we better fulfill your needs? We invite you to be an active part of the IQN Community! Share your questions, concerns, insights, and creativity by contacting events@iqnavigator.com.[/cta]